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Instagram Marketing: Grow Real Followers, by Jennifer Puno
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Hello! I'm Puno. I grew the madewithmap Instagram account to 80,000 followers in a year. That's 80,000 real people who are stoked to be a part of the madewithmap community. I didn't buy followers, I didn't pay for likes, and I wasn't featured by Instagram.
I earned this growth by creating great content and finding exactly the right audience on Instagram. I'll walk you through how I did it, in this book.
One thing you'll notice when you read the book is that I'm completely transparent about everything I did, down to the smallest details. I want you to take away an actionable strategy, and that means telling you exactly what I did.
This includes everything from document templates to step-by-step instructions for implementing my Mine and Grind process. It's like an in-depth case study of exactly how I grew the madewithmap Instagram account.
With over 300 million monthly active users on Instagram, your brand has the potential to reach a huge audience with an Instagram profile. But you're also really busy, so you want to focus your efforts on targeting the right people.
Not everyone on Instagram is right for your brand. Not everyone will convert into a customer, client, or collaborator. I'll show you how to make the most of your time by finding your ideal followers and keeping them engaged.
- Published on: 2015-07-28
- Released on: 2015-07-28
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
The real deal
By Prof. G
Like other reviewers mentioned before, Puno is the real deal. She's a very hardworking creative entrepreneur who figured out a way to meaningfully use Instagram to grow her business. In the horrible world of social media gurus (who are selling pipe dreams and unicorns), she stands out with shining work ethics and honesty. Like a great coach, she has the guts to tell you the honest truth. Yet, her voice comes from a friendly, encouraging place.
Yes, social media takes hard work. Like everything else in life, there are no shortcuts. This book will act as a friendly kick in the pants to gets you moving. Here, Puno shares the strategy that helped her grow her 100K+ fan base for her startup. Make sure you follow every steps she presents, they all count.
But there's more . . . throughout the book, Puno points you to little known online tools to help you grow your social media savviness: Don't miss out on these gems. Make sure you explore these links.
Personally, I liked this book because it laid out a clear social media plan without any hype to sugarcoat it. Throughout the chapters, Puno is smart, strategic, and inspiring. Now I'm also curious to find out what she'll be doing next.
1 of 1 people found the following review helpful.
YESSS
By toni
I have a small business, and it is pretty much a one-woman-show. As a maker, it is difficult to switch gears and be in the forefront to sell, to market and to create content. It is a position that I am naturally not comfortable with. (#thestruggleisreal!) I have been following Puno and her business since the beginning. I have seen it grow so organically and so quickly. I approached her and asked for her personal advice. And it's great! She's a solid, genuine person and always seeking success for everyone. With the help and encouragement from someone who has been in the same position and who has done it successfully, growing my Instagram has become a real concept and is MANAGEABLE. Invest in anything she has to say. Her advice is worth the attention.
1 of 1 people found the following review helpful.
Fresh Read. Simple Perspective.
By CocoBelleza
I've been ignoring Instagram until recently - but now's the time to b*lls deep on it. This book was a great primer, but at the end of it all the message is clear: this isn't an overnight process. Building an audience takes time, patience, and experimentation. While I didn't learn anything "new," I found this a great primer for beginners, and a strong refresher for those of us who can get caught up in the millions of "how to do IG" products out here. There were a few insights I never thought about, and the voice used is refreshing; I do recommend reading this for those nuggets. While I did not invest in the course, I am grateful for the spreadsheet, and can't wait to use it to track my growth.
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